Powerful Data
Know Your Customers Like You Know Your Friends
Access the predictive data, audiences, and analytics your team needs to launch targeted campaigns, build better models, create data-driven products and grow your business. By blending cognitive psychology and data science, our mission is to fuel better outcomes for all by creating high-quality and predictive people-based data.
Why Not?
You don’t need more data You need better data.
Marketing Data, Reimagined!
We’re here to help marketing and data teams go beyond the basics. Sure, we know who people are and what they do. But our proprietary B2C & B2B marketing data kicks things up a notch, revealing why people do what they do.
Psychology + Data Science = Success
We’re the first data company to blend research based in cognitive psychology with data science. This means our data keeps up with today’s rapidly shifting culture, economy and beliefs.
PeopleCore
Cutting-edge B2C data you’ll only find here
Successful campaigns start with PeopleCore, our consumer marketing database featuring 100+ unique attributes covering over 264 million individuals.
BusinessCore
The only B2B data that pinpoints motivations
Teams close more deals and deliver better products when they gain a 360 degree view of a company and the professionals leading those organizations.
Connection+ Linkage
The richest source of B2B2C linkage data
Not only does our B2B2C linkage data include offline and online data points, but our Connection+ B2B2C linkage is unparalleled with its ability to combine personal and professional data.
- Identity
- B2B2C Linkage
- On-Demand
- Activation
- Custom Audiences
Marketing Identifiers
Take Omnichannel Action
Precise marketing and analytics requires understanding your audience across channels – both online and offline. AnalyticsIQ’s comprehensive identity graph includes data points like HEMs, MAIDs and IP addresses.
Connectivity
See Professionals as People
Businesses don’t make decisions – people do. AnalyticsIQ has the rare ability to link together B2B and B2C data to provide a true 360 degree view of individuals – at home and at the office.
Instant Access
Get Data Where You Need It
Our data is readily available in the tools and workspaces that data teams need – think Snowflake! We also offer flexible licensing deals to ensure you’ll always have access to the freshest data.
Cross-Channel
Personalization Starts Here
Ready to launch one-to-one campaigns? We make it easy to target your ideal audience across channels, including direct mail, digital, mobile and even addressable TV.
Just For You
Your Challenge, Our Data
Need a partner to help you create a powerful custom data set that answers your unique questions? AnalyticsIQ’s team of PhDs and analysts to create powerful data tailored to your specific business by blending cognitive research and data science.
